In the fashion industry, where trends change at a dizzying pace, one brand stands out: Sonia Carrasco, based in Barcelona. Having gained experience at renowned fashion houses like Céline and Alexander McQueen, she does not just create beautiful clothes; she designs the ultimate sustainable wear, taking responsibility for every step of the "process" of their creation.
At the heart of Sonia Carrasco lies the belief that "Perfection is in the Process." For her, sustainability is far more than just a marketing buzzword.
Every stage of production is carried out within Spain to reduce carbon emissions from transportation.
She pursues "radical transparency," making clear which materials were used, where they came from, and who made them.
At her own atelier in Barcelona, she partners with organizations that support the independence of women in difficult circumstances, passing on artisanal skills in the process.
The "100% WV" label is frequently seen in Sonia Carrasco collections. This refers to pure, high-quality virgin wool that has never been recycled. She uses top-grade Super 120’s virgin wool and cashmere, as well as upcycled deadstock fabrics provided by the LVMH Group. Believing that "being able to wear something for a long time" is the ultimate form of sustainability, she deliberately selects premium natural materials known for their durability and excellent feel.
